NEFMA Spring Conference

A rebrand is a major milestone in the life cycle of a bank- and you want the timing to be just right. But how do you know when that time is? And how do you know the extent of a rebrand that is needed? While a rebrand may involve a new identity, with new logo and colors, that is not always the case. A rebrand is discovering the heartbeat of the organization and redefining the purpose of the bank. It's uniting the entire team and all business lines under one message and telling the bank's story in a way that is relevant and compelling in the communities the bank serves. It's becoming a workplace of choice and a place employees and customers are proud to be a part of.

Achieving sustainable growth requires continuous realignment with the behaviors and expectations of consumers. Financial institutions can no longer rely on yesterday’s consumer insights. This routinely updated session highlights key trends shaping new behaviors and provides practical strategies for financial institutions to engage, acquire, and retain the emerging consumer.

These are unprecedented times! A marketplace where disruption is happening on steroids. One where there is more change building outside of your organization than in it. And a relentless pace of uncertainty that can radically impact your ability to grow your organization and keep your team motivated.

The only guarantee you have is this: more change is coming. And if you’re not prepared — if you don’t have a plan — then research proves this level of uncertainty will negatively impact your ability to drive innovation, attract top talent and achieve bottom-line results.

While uncertainty can seem daunting, the truth is uncertainty has an upside — it always has an upside. In fact, it can be your greatest asset to thrive, grow and turn disruption into opportunity. But you need a plan, a strategy, and the research that shows the precise path you must follow to turn disruption into opportunity.

Join business growth strategist and award-winning author, Meridith Elliott Powell in this high-powered keynote where she reveals the research, the stories and the methodology.

This keynote has it all — energy, engagement, and a personal plan of action for every attendee.

Key Takeaways:

- Quantitative Research – Learn what more than 800 of your fellow CEOS think, feel and are confidently doing in the face of uncertainty. This keynote starts with the powerful benchmark study that gives you insights into how today’s leaders are dealing with and solving today’s toughest challenges.
- Qualitative Research – We follow-up with the commanding stories of 9 companies that have stood the test of time by thriving in business for more than 250 years. You’ll hear their overwhelming obstacles, their ingenious strategies for success, and the proven methodology they used to thrive through every crisis.
- The PROVEN Methodology – Then we share the code, secret, plan, so that you know the exact path you need to follow to put you in the driver’s seat — and in control in the face of uncertainty (so you can THRIVE!).
- You’ll Gain The Secrets to staying highly flexible and focused to strike the delicate balance of maintaining progress and seizing opportunity.
- Your Personal Plan of action for thriving in uncertainty.