NEFMA Spring Conference

In today's competitive banking landscape, Customer Experience (CX) is no longer enough. The true power lies in how your brand is embedded within every customer interaction - Customer Brand Experience (CBX) is the new north star. As community banks strive to create deeper connections with customers, it's essential that the customer experience is not just functional, but also aligns with your bank's brand identity, values, and mission.

This session will explore the shift from CX to CBX and provide actionable insights for marketing executives to ensure their brand is driving meaningful, memorable, and personalized customer experiences and engagement. We'll dive into the top strategies that are vital to integrating your brand into every customer touchpoint, showcase in- and out-of-category organizations that are excelling in this area, and discuss how to measure the impact of your brand-driven customer experiences.