NEFMA Spring Conference

A rebrand is a major milestone in the life cycle of a bank- and you want the timing to be just right. But how do you know when that time is? And how do you know the extent of a rebrand that is needed? While a rebrand may involve a new identity, with new logo and colors, that is not always the case. A rebrand is discovering the heartbeat of the organization and redefining the purpose of the bank. It's uniting the entire team and all business lines under one message and telling the bank's story in a way that is relevant and compelling in the communities the bank serves. It's becoming a workplace of choice and a place employees and customers are proud to be a part of.