About me
Joe Amato, Vice President of Sales at WordCom, is a seasoned marketing executive with extensive experience in the banking industry. He served as the Senior Vice President of Marketing for FirstBank, a $28 billion asset bank with over 100 branches across Colorado, Arizona, and California.
In his role at FirstBank, Joe led innovative community involvement initiatives, most notably Colorado Gives Day. In 2024, the initiative raised over $54 million for charities in just 24 hours. A champion of impactful community engagement, Joe also developed strategic partnerships with small businesses, amplifying their reach through creative marketing efforts that garnered significant media and social media attention.
His work has made a lasting impact on both the bank and the communities it serves. Joe’s insights on driving growth through meaningful community involvement provide invaluable perspective for bank marketers looking to strengthen their brand and drive positive change in their local markets.
